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You must have a professional-looking site if you want to be taken seriously. *
Most customers today search for information online before making a purchase at a brick-and-mortar store, your website can be the first chance you get at making a good impression on a potential buyer. If your website looks like it was designed by a barrel of colorblind monkeys, your chance at making a good first impression will be lost. Have the web design done by a professional marketing firm.
One of the great things about the Internet is that it has leveled the playing field when it comes to competing with the big boys.
You usually only have one shot at making a good first impression. With a well-designed site, your small business can project the image and professionalism of a much larger company. The opposite is also true. I've seen many big company websites that were so badly designed and hard to navigate that they completely lacked professionalism and credibility. Good for you, too bad for them.
When it comes to benefiting from a website, size does not matter.
Whether you're a one-man show or a 1,000-employee corporate biggie; if you don't have a website, you're losing business to other companies that do.
Only one exception: It's actually better to have no website at all than to have one that makes your business look bad. Your site speaks volumes about your business. It either says, "Hey, look, we take our business so seriously that we have created this wonderful site for our customers!" or it screams, "Hey, look, I let my 10-year-old nephew design my site. Good luck finding anything!"
Your website is an important part of your business. Make sure you treat it as such.
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